Smartify Karo — Privacy Policy

Welcome to Smartify Karo, a hyperlocal fashion delivery platform operated by Newtify Innovation Private Limited ("we," "us," or "our"), a company registered under the laws of India. Smartify Karo connects buyers across Lucknow with local fashion sellers, enabling express delivery of clothing and fashion products within 30 to 120 minutes directly to your doorstep.

This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you access or use our website, mobile application, or any related services (collectively, the "Platform"). By accessing or using our Platform, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of the Platform.

When you register, place an order, or interact with our Platform, we may collect:

• Full name, email address, and mobile number
• Delivery address and location details (PIN code, locality, landmarks)
• Payment information (processed securely through third-party payment gateways; we do not store full card details)
• Account credentials (username, encrypted password)
• Profile preferences, size information, and fashion interests
• Seller registration details including business name, GSTIN, product listings, and bank account information
• Customer reviews, ratings, and feedback

When you use the Platform, we automatically collect:

• Device information (device type, operating system, browser type, unique device identifiers)
• IP address and approximate geolocation data
• Browsing and click behaviour, pages visited, and time spent on the Platform
• Order history, search queries, and wishlist data
• Cookies, web beacons, and similar tracking technologies
• Real-time GPS location data (only when you grant location access, to enable accurate 30–120 minute hyperlocal delivery)

• Social login providers (such as Google or Facebook) if you choose to sign in through them
• Payment gateways and banking partners for transaction verification
• Delivery partners and logistics services for order fulfilment and tracking

We use the collected information for the following purposes:

• To process your orders and facilitate hyperlocal fashion deliveries within Lucknow
• To verify your identity and authenticate your account
• To enable local sellers to list, manage, and fulfil their products on the Platform
• To communicate with you regarding order status, delivery updates, and customer support
• To personalise your shopping experience based on browsing habits and preferences
• To process payments securely and prevent fraudulent transactions
• To send promotional offers, fashion updates, and newsletters (you may opt out at any time)
• To analyse usage patterns and improve Platform performance
• To comply with legal obligations under applicable Indian laws
• To resolve disputes, enforce our Terms of Service, and protect the rights of all parties

We do not sell, rent, or trade your personal information to third parties for their independent marketing purposes. We may share your information only in the following circumstances:

To fulfil your order, we share your name, delivery address, and contact number with the relevant seller. Sellers are bound by confidentiality obligations and may not use this information for any purpose beyond order fulfilment.

We share necessary order and delivery details with our logistics and delivery partners to ensure timely dispatch and delivery within the promised 30 to 120 minute window across Lucknow.

Payment information is shared with PCI-DSS compliant third-party payment gateways. We do not store sensitive card or banking data on our servers.

We engage trusted third-party service providers (e.g., cloud hosting, analytics, customer support tools) who process data solely on our behalf and are contractually prohibited from using it for other purposes.

We may disclose your information if required by law, court order, or government authority, or if we believe disclosure is necessary to protect safety, rights, or property of Newtify Innovation Private Limited, our users, or the public.

In the event of a merger, acquisition, or sale of all or part of our business, your information may be transferred to the successor entity. We will notify you before your data is transferred and becomes subject to a different privacy policy.

We use cookies, local storage, and similar technologies to enhance your experience on Smartify Karo. These help us remember your preferences, keep you logged in, and understand how you interact with our Platform.

• Essential Cookies — required for core Platform functionality such as login and cart management
• Preference Cookies — remember your settings and personalised preferences
• Analytics Cookies — help us understand traffic patterns and improve the Platform
• Marketing Cookies — used to display relevant fashion offers and promotions

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect Platform functionality.

We retain your personal information for as long as your account is active or as necessary to fulfil the purposes described in this Privacy Policy:

• Account and profile data is retained for the duration of your account and up to 3 years after deletion, as required by applicable law
• Transaction and order data is retained for up to 7 years for compliance with tax and financial regulations under Indian law
• Marketing data (if you have opted in) is retained until you withdraw consent
• Anonymised and aggregated data may be retained indefinitely for analytical purposes

Upon written request, we will delete or anonymise your personal data, subject to legal retention obligations.

We implement appropriate technical and organisational measures to protect your information against unauthorised access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for all data transmitted between your device and our servers
• Secure, access-controlled storage of personal data on cloud infrastructure
• Regular security audits and vulnerability assessments
• Role-based access controls ensuring only authorised personnel can access sensitive data
• Two-factor authentication options for seller and admin accounts

As a user of Smartify Karo, you have the following rights regarding your personal data:

• Right to Access — Request a copy of the personal information we hold about you
• Right to Correction — Request correction of inaccurate or incomplete information
• Right to Deletion — Request deletion of your personal data, subject to legal obligations
• Right to Opt-Out — Unsubscribe from marketing communications at any time via account settings
• Right to Data Portability — Request your data in a structured, machine-readable format where technically feasible
• Right to Withdraw Consent — Withdraw consent for location access or cookies at any time through your device or browser settings

To exercise any of these rights, please contact us at the details provided in Section 12. We will respond to verified requests within 30 days.

Smartify Karo is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that a child under 18 has provided us with personal information, we will promptly delete such data. If you believe a minor has used our Platform, please contact us immediately.

Our Platform may contain links to third-party websites, social media platforms, or payment portals. These third-party services operate under their own privacy policies, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party services you access through Smartify Karo.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or applicable laws. When we make material changes, we will notify you by email or by posting a prominent notice on the Platform at least 7 days before the changes take effect.

Your continued use of the Platform after the effective date of the updated policy constitutes your acceptance of the revised Privacy Policy.

If you have any questions, concerns, or requests regarding this Privacy Policy, please reach out to us: